Mother Dirt’s new Earth Day campaign pledges to help Conservation International (CI) protect over 100 miles of ocean. The brand will contribute a portion of their proceeds from April 12-26, 2016 to Conservation International’s “Save a Mile” campaign.

The brand will also reduce its environmental impact by launching an eco-friendly option for all online orders, with minimized packaging and decreased waste by-products.

Mother Dirt is a skin care line formulated with live probiotics. It was developed by the consumer product division of AOBiome, a biotechnology company that was researching the role of Ammonia Oxidizing Bacteria (AOB) on skin health.

The products are fprmulated with Mother Dirt’s patented AO+ Mist, which contains Ammonia Oxidizing Bacteria.

Mother Dirt’s packaging is white, with a modern logo that features a splash of color. See the brand’s shampoo, AO MIst and Cleanser, shown above.